Vendors are vying for the prize too. IBM's $USD1.7 billion acquisition of Netezza in September last year coincided with simultaneous acquisitions from EMC of Isilon for $USD2.25 billion and Greenplum for an undisclosed sum between July and November 2010.
Oracle too has begun to build its optimised data warehousing and analysis capabilities, in hopes of securing contracts as soon as companies voice their requirements.
"We're already talking with a lot of companies in Australia and in other markets," president of EMC's Asia Pacific and Japan region, Steve Leonard, said.
"The expectation for us is, as we do a good job of communicating [big data] to the market, and as the market says 'we can do that', that's going to be one of those sort of growth slopes."
The vendor also hopes the new version of its flash caching technology will push the use of big data among large enterprises. The feature, which has been available since December last year, was beta tested by Melbourne IT among 60 others, including two global banks who, according to some at EMC, clamoured to get in on the trial.
On the other end of the scale, small storage arrays are also likely to increase in use throughout the year, with EMC's recently announced VNXe entry-level products taking on similar offerings from long-time rival, NetApp.
Though primarily targeted at small business users unable to afford larger arrays, Computerworld Australia understands representatives from the likes of Woolworths, Macquarie Infrastructure, Telstra and Melbourne IT expressed interest in utilising the smaller arrays for remote offices and areas with lighter on-site storage requirements.
James Hutchinson travelled to Singapore as a guest of EMC.
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