And, by the way, our customers are changing. It's not just the traditional big manufacturer selling a rack of storage to BofA. It's the social media and search companies that are designing their own unique systems that meet their own unique requirements. Storage of data is central to what they do, therefore how we fit into that ecosystem is changing and we've got to kind of meet that requirement as opposed to being the guy who's shoving their storage into a rack and then selling it and everyone looks the same.
Milligan: We've seen the Wintel architectures dominate for the last 10 to 12 years. Now you're seeing ARM processors, and Apple OS and Android OS and virtualization and hyper-scale cloud data centers. They're driving new workloads and architectures. Along with those come new opportunities. We're moving away from standardization and toward opportunistic technologies. For example, if you look at the data centers today, two fundamental building blocks in the data center going forward are three tiers: tier zero SSD, the small form factor performance drives and the big fat bulk storage drives.
How are you different from other disk manufacturers? Milligan: Today, we're the preferred supplier to all the big public cloud guys out there. And, we're launching SSDs . We have a common architecture that plays across all of those tiers. Imagine you're a big storage OEM or a big users company and you have to buy an SSD from company A, a performance drive from company B and another drive from C, you're whole software investment, your whole RAID stack has to be adapted to all these different classes of products.
Lucas Mearian covers storage, disaster recovery and business continuity, financial services infrastructure and health care IT for Computerworld. Follow Lucas on Twitter at @lucasmearian , or subscribe to Lucas's RSS feed . His e-mail address is email@example.com .
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