There are now more than 17,000 developers using the Box platform to build third-party applications and integrations. That includes partners that use a service called Box OneCloud, designed to consolidate companies' mobile applications and the data they generate.
With OneCloud, Box aims to help IT departments better manage their end users' mobile applications, data and documents by making them accessible and manageable through a central console and thus avoid fragmented "silos" of mobile data and documents. Partners participating in OneCloud include Quickoffice, Mindjet, Adobe's EchoSign and Brainshark's SlideShark.
In addition, Box offers Box Embed, which is pre-built code that can be deployed on an iframe and is designed to let companies integrate Box capabilities into their Web applications.
Constellation's Lepofsky said Box appears to be making it easy for channel partners to send it sales leads and to share in the license revenue. If Box can continue to nurture those relationships with training, marketing and other initiatives, and can make money for its partners, its ecosystem will continue to grow. It must, however, be good at managing its relationships with partners of all sizes, not only the large ones, according to Lepofsky.
Rob Koplowitz, a Forrester Research analyst, called the new partner program central to Box's overall success. "Box is trying to position [itself] as the content provider to other cloud services and [its] platform play is key to drawing a partner ecosystem," he said via email.
In a statement, Paul Hoffmann, senior director of cloud and technology solutions in the Ingram Micro Services Division, said that demand for easy to use collaboration products is growing.
Scott Reese, vice president of cloud services at Autodesk, said in the statement that the company's collaboration with Box supports its "vision for helping customers view, edit and share design files anywhere, anytime and with anyone" via the Autodesk 360 cloud service.
Meanwhile, through an integration with Tibco's Tibbr enterprise social networking system, users can access documents stored in Box from their Tibbr feed, according to Ram Menon, president, social computing at TIBCO.