EMC targets SMBs, branch offices with new low-end storage

EMC is targeting small businesses and branch offices with a new low-end Celerra storage product.

The Celerra NX4, which can be deployed in networked-attached storage, iSCSI, or Fibre Channel storage-area network systems, is ideal for consolidating distributed file servers and storage into a single platform, EMC says. Highlights include thin provisioning, snapshot technology for data recovery and backups, and a Web-based console that automates management of storage volumes.

NX4 offers a wider choice of networks and systems than most competing products targeted at small and midsize businesses, such as those from NetApp, Dell and HP, says Charles King of the Pund-IT analyst firm. But EMC is still trying to build a reputation as a vendor for sSMBs, he says. (Compare storage products.) 

"This is a product that would work well for a lot of small and medium-sized businesses, but those are not the type of businesses who think about EMC as the vendor of choice," King says. "It takes time to grow name recognition."

EMC says the NX4 will compete against NetApp's FAS2020A system.  

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