8 new weapons to fight the talent wars in '08

The recent uptick in skirmishes over IT talent may indicate that a full-scale
war is heating up for '08. If so, the weapons this time will be different from
those used in the last big dust-ups of the dot-com era. "We are seeing
a war for talent, and it's been building up for the past three years,"
says Dan Reynolds, CEO of The
Brokers Group LLC, a Princeton, N.J.-based IT staffing firm.

The current demand for IT talent is being driven by a number of factors, including
investments in new projects, a dramatic reduction in the number of IT grads
from U.S. colleges and the first of the baby boomer retirements, he says. Whatever
the causes, experts note that savvy CIOs, recruiters, headhunters and other
hiring managers are trying out new or updated weapons to fight for IT talent.
Here are eight that you may want to wield in the coming year.

1. Social Networks. Although recruiters and hiring managers continue
to use job sites such as Monster.com
and Yahoo HotJobs to
advertise for open positions, the use of social networking sites such as LinkedIn
is providing employers with "a better quality pool of applicants,"
says William Gomes, director of human resources at Intermedia
Inc., a New York-based provider of hosted business e-mail services.

By using social networks to identify potential employees, Intermedia is "getting
a better ratio of qualified applicants" than it would from the throngs
of resumes it might otherwise receive from job sites that don't hit the mark,
says Gomes.

2. Wikis, Blogs and Forums. Companies are increasingly turning to online
communication tools to help engage potential IT employees and generate discussions
with prospective new hires. The tools also help to "harmonize" values
between employers and would-be employees, says JP Rangaswami, a managing director
at BT Group PLC in London.
BT Group has at least 70 bloggers, including Rangaswami, who says the company
has found that, thanks to the blogs, IT workers "come to us because they've
heard of us more and they know what we're doing," he says.

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