advertising

The online ad industry has attacked Mozilla over its decision to block third-party cookies in a future release of Firefox, calling the move "dangerous and highly disturbing," and claiming that it will result in more ads shown to users.

Apple reportedly offers to pay record labels a royalty rate half of what Pandora pays for proposed music streaming service

Less than a year ago, Facebook acknowledged that it had to improve its ability to generate revenue from its mobile users or face a tough future. Today, executives call Facebook 'a mobile company.'

Facebook announced a trial program that could let paid advertisers directly message users' in-boxes, which have traditionally been held for messages from friends.

An innovative new type of mobile advertising is being used to funnel money to support hunger relief efforts. Dubbed GetCharitable, the new Android app replaces the background image on a phone with a periodically updated ad, revenue from which is then directed to an international anti-famine group -- offering users a way to help combat famine for free.

U.S. marketers spent 14 percent more in online advertising in the first half of the year, compared with the same period in 2011, hitting US$17 billion, according to a study sponsored by the Interactive Advertising Bureau (IAB) and conducted by PwC US.

Facebook Exchange will tag users with cookies so advertisers can bid to send targeted ads back to their Facebook pages.

The Federal Trade Commission is looking to update 12-year-old framework for disclosure and privacy as marketers increasingly seed messages on mobile devices and social networking sites.

Analyst says more advertising and "Facebook Premium" are options after the IPO.

The wealthiest investor in the Arab world invests $300 million in Twitter, just months after the microblogging service received $800 million from Russian venture fund DST.

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