Posted September 15, 2011 - 7:16 pm
Earlier this year, Facebook let the world know it was undertaking a new Social Ads program which would allow advertisers to "pair their ads with their social actions". This whipped up privacy watchdogs into a lather, mostly since Facebook's previous attempts at this sort of thing included the doomed Beacon. That service had to be discontinued after a class-action lawsuit demanded its death over those same privacy concerns. Now, it looks like Facebook has taken the lessons learned from those mistakes and gotten it right.