viral marketing

Corporations, politicians, and others who have attempted viral marketing campaigns have discovered that it isn't as easy as it appears. Whether you're selling Chevys, shilling for Cheetos, or simply trying to rise above the noise, certain rules apply: Don't fake it. Don't pretend to be cool when you're not. And never underestimate the intelligence of the crowd or its sheer delight in exposing you as a fraud. The following ten campaigns didn't follow these rules, earning them a permanent spot in the Marketing Hall of Lame.