CRM

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  • Legacy application fixer-uppers

    Posted November 7, 2011 - 12:47 pm

    Legacy applications are one of the most difficult issues to face within IT. A rip-and-replace approach is expensive and thus difficult to justify; plus, it tends to interrupt operations. Here's how 3 companies solved their legacy application problems.

  • Salesforce alternatives: 5 CRM services for small businesses

    Posted September 12, 2011 - 10:08 am

    Customer relationship management (CRM) programs have a bad reputation for being overly technical, burdensome to implement, and a chore to use. This can certainly be true of some services, especially for owners of small to medium-size businesses who lack the funds or resources to customize the CRM properly to meet their company's needs. Salesforce, for example, is popular but not necessarily lightweight or easy to get off the ground.

  • CRM on a smartphone

    Posted April 28, 2011 - 5:14 pm

    A smartphone app integrated with its CRM system helps Hard Rock Hotel and Casino track customer spending and promote food and beverage specials

  • CRM+Social Networking: Extending Customer Contact

    Posted September 15, 2008 - 11:08 am

    Get those customers’ profiles and their networks to work for you as their online identities are usually in more than one social network.

    ExecutiveBrief

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