Sales Force Automation

Strategies for Growing your Email Prospect List

Posted September 11, 2008 - 10:25 pm

In ResearchCorp's September '08 'Marketing Automation Survey - Q3 '08' (available on ITWorld), two top challenges that marketing managers reported were 'getting enough leads' and 'growing their email lists'. Here are some key strategies for extending B2B email prospect lists:
Growing Your Prospect List - Use All "Touch Points"
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Sales & Marketing Automation - State of the Market Survey - Q3 2008

Posted August 26, 2008 - 6:22 pm

In August 2008, www.Pinpointe.com and www.ResearchCorp.org conducted a survey of 443 sales and marketing decision makers to gain insights into the state of marketing automation and email marketing in the enterprise. Respondents included a mix of B2B and B2C companies.
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