near-field communications

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near-field communications News

  • NFC device prompts shoppers to interact with your ads

    Posted September 17, 2013 - 12:05 pm

    TV mounted sensor detects passers-by and reels them in for marketing promotions.
  • What IT needs to know about near-field communications

    Posted January 28, 2013 - 12:24 pm

    Near-field communications is coming. Here are the pros and cons of deploying NFC in the enterprise.
  • How wireless charging can drive near-field communications growth

    Posted January 28, 2013 - 11:53 am

    At CES 2013, the Wireless Power Consortium displayed dozens of devices that were designed to the Qi wireless charging standard, suggesting that 2013 may be the year wireless charging becomes a feature consumers expect to come standard in new smartphones.
  • Proximity marketing: NFC vs. Bluetooth and Wi-Fi

    Posted October 13, 2012 - 8:41 pm

    Near field communication (NFC) is being hailed in some quarters as the future of mobile marketing. NFC tags that are embedded in products or on posters and signage can open a mobile browser in an NFC-enabled device (such as a smartphone) to transmit an offer or message. To start the communication, the consumer simply taps his or her smartphone to the tag to receive the transmission wirelessly.
  • Using your smartphone to pay for stuff

    Posted November 16, 2010 - 4:16 pm

    Three major U.S. mobile phone carriers are building a commerce network that will allow their subscribers to pay for their in-store retail purchases by swiping their devices into a scanner to provide the necessary information to complete the transaction.
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