Posted June 15, 2009 - 1:08 pm
Web 2.0 applications connect like Legos, creating opportunities for companies to gather incredible amounts of data. On social networks and blogs, people post vast amounts of information about themselves. Marketers, meanwhile, are developing ever-better tools to exploit information about what individuals do online. Companies routinely unlock sensitive data for business partners. As businesses enter into cloud computing, they will give custody of their data to service providers. These trends create the potential for unprecedented insight into people's behavior and open new ways to do business. But they also create challenging questions about privacy.