Targeted email remarketing helps follow up on abandoned shopping carts and forms, and is set to become a top tactic in website conversion, Google Analytics users poll shows.
Conversion is one of the most critical metrics for understanding website performance. It reveals the site’s effectiveness in getting visitors to do what you want them to do such as register, open an account, get a quote, purchase products or simply visit a certain page.
Start-up Nuconomy Tuesday launched a free hosted service that it hopes can expand Web analytics beyond the traditional page view model by automating the slicing and dicing of data and by measuring new types of user activity like blog comments and videos.