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 <description>Adobe has agreed to buy Web analytics company Omniture for $1.8 billion in cash, the companies said Tuesday.
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 <pubDate>Tue, 15 Sep 2009 20:38:24 -0400</pubDate>
 <dc:creator>ITworld staff</dc:creator>
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 <title>Google Analytics Users: We Need New Tools to Turn Website Conversion</title>
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 <description>Targeted email remarketing helps follow up on abandoned shopping carts and forms, and is set to become a top tactic in website conversion, Google Analytics users poll shows.
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 <pubDate>Fri, 10 Jul 2009 18:49:34 -0400</pubDate>
 <dc:creator>CharlesNicholls</dc:creator>
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 <title>Optimizing Website Conversion: Real-time Monitoring and Abandonment Follow-up</title>
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 <description>Conversion is one of the most critical metrics for understanding website performance. It reveals the site’s effectiveness in getting visitors to do what you want them to do such as register, open an account, get a quote, purchase products or simply visit a certain page.
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 <comments>http://www.itworld.com/it-managementstrategy/68879/optimizing-website-conversion-real-time-monitoring-and-abandonment-follo#comments</comments>
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 <pubDate>Fri, 05 Jun 2009 14:41:23 -0400</pubDate>
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 <description>Start-up Nuconomy Tuesday launched a free hosted service that it hopes can expand Web analytics beyond the traditional page view model by automating the slicing and dicing of data and by measuring new types of user activity like blog comments and videos.
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 <pubDate>Tue, 28 Oct 2008 16:22:09 -0400</pubDate>
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