online advertising

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Internet display ads up nearly 15% in Q1

Posted June 13, 2011 - 5:15 pm

Online banner ads increased 14.6 percent in the first quarter, making the Internet the top-gaining media sector.
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Google prepares for possible $500 million settlement with U.S. Justice Department

Posted May 10, 2011 - 8:37 pm

Google is revising down its Q1 earnings to reflect a possible $500 million settlement with the U.S. Justice Department over online advertising issues.
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Study: Facebook ad click-through rates surprisingly low

Posted January 31, 2011 - 6:21 pm

Don't count on this causing a drop in Facebook's advertising revenue -- expected to double this year to $4 billion -- but it may prompt some uncomfortable questions from prospective advertisers, as well as some fancy footwork from Facebook ad reps.
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Yahoo's Q4 net revenue down 4%, shares plunge after hours

Posted January 25, 2011 - 5:45 pm

Troubled Internet company Yahoo reported a decline in fourth-quarter revenue after the market closed Tuesday, causing shares to plunge in after-hours trading.
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When Yahoo reports Q4 earnings, only one thing will matter

Posted January 25, 2011 - 1:08 pm

Shortly after the final trading bell Tuesday, around 4:02 Eastern Time, Yahoo will release its fourth quarter results.
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Ad invasion of Twitter just beginning

Posted January 24, 2011 - 2:52 pm

Microblogging service Twitter, which is ambitiously trying to grow revenue, is expected by Internet research firm EMarketer to more than triple advertising sales this year to $150 million.
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Will the FTC's do-not-track list proposal matter?

Posted December 1, 2010 - 6:40 pm

It's no secret that too many companies exhibit a callous disregard for the privacy rights of web users. The Federal Trade Commission's 122-page report released Wednesday is a step toward addressing that concern.
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Internet advertising revenue hits new record in Q3

Posted November 17, 2010 - 4:35 pm

Online advertising revenue reaches a record $6.4 billion in the third quarter, putting 2010 on track for an annual high after last year's downturn.
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AOL soars on third-quarter profit

Posted November 3, 2010 - 11:44 am

Shares of AOL jumped more than 9 percent in early trading Wednesday after the Internet veteran more than doubled its third-quarter profit from a year ago.
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Digging into Google's Q3 metrics

Posted October 15, 2010 - 11:45 am

Google Inc. released its third-quarter earnings after Thursday's market close, reporting a 32 percent increase in net income to $2.17 billion and a 23 percent increase in gross revenue ($7.29 billion) from last year's Q3.
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Google beats the Street, shares soar

Posted October 14, 2010 - 5:33 pm

Online search leader Google Inc. reported its much-anticipated third-quarter earnings after Thursday's market close, and the company didn't disappoint.
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Survey: US residents don't want targeted ads

Posted October 1, 2009 - 10:48 am

Contrary to the claims of online marketers, most U.S. residents do not want to receive Web advertising tailored to their interests, according to a study released Wednesday by two universities.
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Online ad groups release new behavioral ad principles

Posted July 2, 2009 - 9:21 pm

Online consumers should get more information about what information is being tracked and collected for the purposes of behavioral advertising, and they should have more control over what data is being collected, according to new privacy principles released Thursday by four advertising trade groups.
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AOL ad revenue plummets in Q1

Posted April 29, 2009 - 1:24 pm

AOL's ad revenue again slipped dramatically in the first quarter, as Time Warner seeks to spin off the Internet unit.
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Yahoo ad exchange offers 'deceptive' ads

Posted November 2, 2008 - 8:43 pm

Deceptive advertising may be illegal in the U.S., but Yahoo's ad exchange appears to offer it to publishers.
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Russia blocks Google online advertising acquisition

Posted October 24, 2008 - 9:16 am

Russian regulators will not let Google buy a local online advertising company, halting a $140 million deal agreed to in July.
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Lawmakers call on DOJ to approve Google-Yahoo deal

Posted September 29, 2008 - 8:46 pm

A group of 11 members of the U.S. House of Representatives has called for the Department of Justice to approve a proposed advertising deal between Google and Yahoo.
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Groups pressure DOJ on Google-Yahoo ad deal

Posted September 26, 2008 - 3:09 pm

Critics of Google's proposed advertising deal with Yahoo stepped up the pressure on the U.S. Department of Justice this week, as the agency decides if it will oppose the deal.
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Microsoft, Google, Yahoo sued for sex selection ads in India

Posted August 14, 2008 - 10:07 am

Microsoft, Google and Yahoo were issued notices by India's Supreme Court on Wednesday, following a complaint that they were promoting techniques and products for the selection of an unborn child's sex through advertising and links on their search engines.
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Yahoo to offer customized ad opt out

Posted August 8, 2008 - 3:46 pm

Yahoo said it will start letting users opt out of receiving customized advertising later this month, in an announcement the company made along with its response to a congressional inquiry about online privacy practices.
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DOJ files complaint against online ad firm

Posted August 6, 2008 - 2:18 pm

The Department of Justice is seeking to seize two houses and $53 million from the owner of an Internet-based business allegedly engaged in a "massive" Ponzi scheme, the agency said.
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Ballmer distances Microsoft from Yahoo deal

Posted July 24, 2008 - 2:06 pm

Talks with Yahoo are for now off, Microsoft CEO Steve Ballmer said Thursday, but he left the door open just a crack.
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Microsoft announces expanded search, ad deal with Facebook

Posted July 24, 2008 - 1:42 pm

Microsoft announced an Internet search and advertising deal with Facebook at the software giant's annual shareholder meeting Thursday.
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ISP responds to lawmaker concerns about ad tracking

Posted July 22, 2008 - 5:34 pm

Embarq, an Internet service provider based in Kansas, has suspended its test of a targeted advertising service that tracks subscribers' Web habits as a way to deliver relevant ads.
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Microsoft: Google/Yahoo deal means less competition

Posted July 15, 2008 - 5:15 pm

Yahoo CEO Jerry Yang has told Microsoft executives that the company's search advertising deal with Google would reduce the Internet search market from two poles to one, Microsoft general counsel Brad Smith told U.S. lawmakers Tuesday.
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