Consumerization of IT

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News and advice on consumerization of IT and BYOD strategies, mobile security, mobile device management, data protection, smartphones, tablets, and more.
  • Gamification goes mainstream

    Posted January 28, 2012 - 8:53 am

    Increased sales, increased participation, increased engagement. It doesn't sound like a game, but those are some of the goals, and reported achievements, of the new field of "gamification."
  • Can IT give users a consumer-like experience? Should they?

    Posted January 3, 2011 - 9:00 am

    In the old days, IT ruled the roost and users, well, they used what they were told to use and that was the end of the story, whether they liked it or not. Well, turns out, many people didn't like it, and have started to take matters into their own hands, aided and abetted by a growing array of consumer applications on the Web and their mobile phones. How you respond to this trend and to your users will make all the difference.
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