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Smarter Commerce is redefining value chain visibility

Smarter Commerce is redefining the value chain in the age of the customer. It starts with putting the customer at the center of your operations - which of itself is not a new idea - however, truly operationalizing this strategy is not easy.

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IBM Synchronizes its Commerce 2.0 Strategy with 'Smarter Commerce' Initiative

On March 14, IBM announced "Smarter Commerce", a strategic initiative that addresses the surging market for Commerce 2.0 solutions that take advantage of the convergence of a number of disruptive software and hardware technologies.

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