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  • Facebook's declining organic reach a 'real nightmare' for marketers

    Posted April 9, 2014 - 4:31 pm

    Facebook can't be faulted for following the same path as other mass media channels that came before it with regards to advertising, but there are many marketers who are still hoping for something different this time around.
  • How to build a customer loyalty program

    Posted March 25, 2014 - 1:30 pm

    Boston-based restaurant chain b.good started its customer loyalty program with email 12 years ago because, well, it couldn't afford much else. As the chain has grown, so has its rewards program, which now has 53,000 'Family' members using keycards and smartphone apps to connect with b.good.
  • CMOs eye CEO office, but need CIOs to get there

    Posted March 3, 2014 - 12:17 pm

    Thanks to social media, mobile marketing and data analytics, the CMO is now closer to sales revenue. CMOs are among the most important executives at a company -- and they know it and want to take the next step to the CEO's office. The good news for CIOs is that they can't do it without you.
  • Who's hiring? Marketing lures more tech pros

    Posted March 3, 2014 - 12:16 pm

    The hiring scene is changing for tech pros. Marketing departments are bolstering their technical ranks to help with big data, cloud, SEO, and mobile development initiatives.
  • Oracle buys Blue Kai, gains massive consumer data mart

    Posted February 24, 2014 - 10:26 am

    Oracle is moving into the market for big customer data by buying BlueKai, which aggregates data on consumers and offers it to marketers via a platform for running targeted marketing campaigns on the Web, offline and on mobile devices. Terms of the deal, which was announced Monday, were not disclosed.
  • Oracle merging its marketing software into a tighter-knit suite

    Posted February 19, 2014 - 9:00 am

    After spending billions to acquire a series of marketing-related software companies, Oracle is now undergoing the process of creating a unified suite it can take to battle against competing offerings from the likes of Salesforce.com and Microsoft.
  • Smaller businesses see big returns from social media

    Posted February 13, 2014 - 5:02 pm

    A new study from LinkedIn reports a strong correlation between smaller businesses that are increasing social media spending in areas such as content marketing and lead generation and those achieving what it calls 'hyper growth.'
  • 4 mistakes to avoid when your business gets bashed online

    Posted February 3, 2014 - 5:25 pm

    When your company's products or services get attacked on a social network or a customer review site, don't go with your first instinct. Instead of lashing out or ignoring it completely, take a measured response and avoid these common mistakes.
  • 8 ways to use LinkedIn groups to boost your business

    Posted January 30, 2014 - 9:46 pm

    Executives, recruiters and LinkedIn experts share their tips on how your business can best leverage LinkedIn Groups to improve your brand.
  • Inside the minds (and personalities) of CIOs and CMOs

    Posted January 29, 2014 - 3:54 pm

    For years, these frenemies have faced off in the rockiest of executive relationships.
  • How to kickstart your data-driven marketing efforts

    Posted January 29, 2014 - 3:00 pm

    Marketing professionals agree that big data analytics will become a major component of their business over the next several years. In fact, according to a survey conducted by Teradata in March and May last year, 71 percent say they plan to implement big data analytics within the next two years -- all part of taking their data-driven marketing efforts to the next level.
  • CIOs and CMOs must work together to satisfy customers

    Posted January 19, 2014 - 10:40 pm

    According to a new Forrester Research report, this is the 'age of the customer' and there's no time or room for turf wars, competing agendas and distrust between technology and marketing departments.
  • 20 SEO tips, trends and predictions for 2014

    Posted January 17, 2014 - 4:16 pm

    Google made big changes to its search engine algorithm in 2013. What will those updates mean for search engine optimization in 2014? SEO experts offer their advice for the new year.
  • Fortinet wireless security gateway can now track, entice shoppers

    Posted January 13, 2014 - 12:20 pm

    FortiGate gear can identify MAC address on shoppers' smartphones, help with store marketing.
  • Does Google Authorship matter for SEO?

    Posted January 7, 2014 - 4:09 pm

    The better your Google Authorship, the more likely you are to see your headshot and a 'rich snippet' attached to the Web content you produce. But this has little impact on SEO and no effect at all on Google Author Rank. Here's an inside look at the pros and cons of Google authorship for SEO.
  • CIOs and CMOs: Power couple or strange bedfellows?

    Posted January 6, 2014 - 2:53 pm

    Forced marriage of IT and marketing gets off to a rocky start.
  • Oracle buying marketing software vendor Responsys for $1.5 billion

    Posted December 20, 2013 - 11:20 am

    Oracle is set to acquire business-to-consumer marketing software vendor Responsys for $1.5 billion in a bid to flesh out its own capabilities as well as strike back at rivals such as Salesforce.com and Microsoft.
  • 11 tips for creating a buzz-worthy LinkedIn company page

    Posted November 21, 2013 - 1:00 pm

    Social media experts explain how to create a LinkedIn Company page that will attract followers, engage readers and generate business as well as buzz.
  • 10 mobile marketing tips for small businesses

    Posted October 29, 2013 - 2:55 pm

    Consumers are increasingly using their mobile devices to connect to businesses of all shapes and sizes. From optimizing your website to capturing holiday sales on mobile devices, these tips will help improve your mobile marketing strategy.
  • Security tool delivers surprise insights to Domino's Pizza

    Posted October 24, 2013 - 3:43 pm

    Marketers at Domino's Pizza are gaining new and more immediate insights into online coupon usage from an unexpected source: a security management tool used by the national chain's IT department.
  • Tech gives rise to the digital marketer

    Posted October 18, 2013 - 1:26 pm

    That sound you hear is the buzz around marketing using social media and mobile apps. Not only can marketers now reach a larger audience, data analytics can measure the effectiveness of digital campaigns in quantifiable terms.
  • What 3 big Google updates mean for your SEO strategy

    Posted October 17, 2013 - 4:23 pm

    Recent changes to Google's search algorithm, its keyword planner tool and the availability of search query data may have you rethinking your SEO and online marketing strategies, but experts say it's best not to overthink things.
  • Adobe helps marketing teams tap predictive analytics, mobile and video data

    Posted October 15, 2013 - 4:25 pm

    Aiming to make it easier for a broad swathe of people within the marketing department to leverage data, Adobe unveils new features for Adobe Analytics and the Adobe Marketing Cloud.
  • NFC device prompts shoppers to interact with your ads

    Posted September 17, 2013 - 12:05 pm

    TV mounted sensor detects passers-by and reels them in for marketing promotions.
  • How big data can help retailers optimize mobile

    Posted July 15, 2013 - 1:17 pm

    Delivering a dynamic and engaging mobile experience is becoming essential to retailers, and big data marketing applications company BloomReach believes that its new big data application is the key.

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