Marketing News

  • What 3 big Google updates mean for your SEO strategy

    Posted October 17, 2013 - 4:23 pm

    Recent changes to Google's search algorithm, its keyword planner tool and the availability of search query data may have you rethinking your SEO and online marketing strategies, but experts say it's best not to overthink things.
  • Adobe helps marketing teams tap predictive analytics, mobile and video data

    Posted October 15, 2013 - 4:25 pm

    Aiming to make it easier for a broad swathe of people within the marketing department to leverage data, Adobe unveils new features for Adobe Analytics and the Adobe Marketing Cloud.
  • NFC device prompts shoppers to interact with your ads

    Posted September 17, 2013 - 12:05 pm

    TV mounted sensor detects passers-by and reels them in for marketing promotions.
  • How big data can help retailers optimize mobile

    Posted July 15, 2013 - 1:17 pm

    Delivering a dynamic and engaging mobile experience is becoming essential to retailers, and big data marketing applications company BloomReach believes that its new big data application is the key.
  • The only thing programmers have to fear is... all of these things

    Posted July 2, 2013 - 6:00 am

    From being outsourced to getting bored to hurting somebody with a bug, software developers find lots of things to worry about
  • Tech talent wars spill into marketing

    Posted June 24, 2013 - 2:05 pm

    With the unemployment rate for tech workers below 4% nationally, there's growing competition for IT talent. Lately, some of the demand for tech candidates is coming from outside the IT department. Who's behind it? Marketing.
  • Should the CIO or the CMO take the lead on big data?

    Posted June 3, 2013 - 12:52 pm

    Someone must harness the power of real-time data flows. Instead of focusing on their differences and fighting for the same budgets, the CIO and CMO can come together at this critical juncture.
  • What do CMOs and CIOs really think of each other?

    Posted May 29, 2013 - 2:05 pm

    It's widely predicted that more technology-related budget will move to the marketing department, which leads to a natural question: Will CMOs and CIOs become business partners or merely grit their teeth and co-exist?
  • 9 social media mistakes your business must avoid

    Posted May 19, 2013 - 7:44 am

    Social media has been a boon for businesses small and large, but it's also becoming a minefield for those unable to manage the increasing complexities of the run-and-gun nature of the beast. On a seemingly daily basis, we suffer through one "Twitter disaster" or another. It's becoming so commonplace that "Twitter disaster" really doesn't deserve to be in quotes.
  • How big data can improve marketing and customer service

    Posted May 13, 2013 - 1:08 pm

    Big data is poised to help marketers reach and engage customers and prospects in ways that businesses are only now starting to understand. Enterprises that don't embrace analytics may soon see embattled customers voting with their wallets.
  • Facebook Likes are worth $174 to your brand

    Posted April 23, 2013 - 9:04 pm

    According to a new report, the value of a Facebook "like" has increased 28 percent over the last three years. Here's a look at other findings from the survey, plus tips for how you can continue to use Facebook to build brand loyalty and drive sales.
  • Twitter smartly builds anticipation for its music app

    Posted April 15, 2013 - 11:43 am

    By releasing its music app to a small but diverse group of music "influencers", Twitter has succeeded in generating excitement for its upcoming music discovery service
  • Twitter hack pays off, brings Burger King 60K new followers

    Posted March 11, 2013 - 6:18 am

    Burger King saw a surprising upside after its Twitter stream was recently compromised: Tens of thousands of people began following its account.
  • 5 easy ways to build an email list for your small business

    Posted February 28, 2013 - 5:57 pm

    The bigger your email list, the more potential customers you reach with each email. But building an email list can be a challenge for a small business owner. Fortunately, these five strategies require only your expertise and your time.
  • Oracle set to ramp up marketing software battle with

    Posted February 21, 2013 - 5:11 pm

    Oracle has laid in out in detail how it intends to compete with the likes of in the highly competitive arena for next-generation marketing software.
  • Where marketing execs are spending all those tech dollars

    Posted February 21, 2013 - 11:34 am

    Gartner says marketing may spend more on tech than IT, but for what?
  • How to build a LinkedIn company page

    Posted February 7, 2013 - 5:18 pm

    LinkedIn Company Pages are a free and effective way to enhance your web presence, allowing customers to find, follow and engage with you. Follow these steps to get your Company Page up and running.
  • 7 email marketing tips to boost holiday sales

    Posted November 27, 2012 - 4:52 pm

    To quickly increase online sales this holiday season, start with a good schedule, work in rewards and don't forget about social and mobile customers.
  • Get a $600 email marketing package for $49

    Posted November 1, 2012 - 11:32 am

    The maxim is as old as business itself: work smarter, not harder.
  • Big Data for marketing: Respect consumer privacy or get burned

    Posted June 19, 2012 - 10:43 am

    Many companies are pursuing Big Data with the ultimate aim of better understanding and selling to their customers. After all, it is well-understood at this point that even basic personalization, like using customers' individual names, can substantially increase open and response rates for physical and digital mail. And Big Data promises a far greater degree of personalization and targeting. But collecting that data can be like handling a live wire: You can wind up having a real bad day if you don't treat it with respect.
  • Why marketing goes rogue IT

    Posted June 11, 2012 - 1:31 pm

    Hint: They want it done fast, and vendors are knocking on their door. Help them resist the temptations.
  • 6 ways CIOs can make peace with CMOs

    Posted June 10, 2012 - 7:14 am

    There's a natural tension between IT and marketing. But these days the CIO and CMO need to collaborate and focus on what's best for the customer.
  • How to make your viral video go 'Kony2012' crazy

    Posted May 19, 2012 - 7:35 am

    Anyone who has spent time trolling social networks, reading a newspaper or just browsing the Internet recently has probably heard of Kony 2012, the mega-viral cause, marketing video that seemed to pop up out of nowhere and captured the attention of millions.
  • Why your business still needs newsletters

    Posted May 7, 2012 - 7:57 am

    Marketing gurus pushed email newsletters hard back in the days before social networking. If you believe everything you read online these days, you'd think that Facebook, Twitter, Google+, and other Web 2.0 services have left such vehicles in the virtual dust. Not so.
  • Use Uber to Mariachi Bomb your friends on May 4

    Posted May 2, 2012 - 10:55 am

    On-demand car service provider Uber is offering on-demand Mariachi parties in San Francisco on Quatro de Mayo.

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