Zoho

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  • Why Zoho Has a Manic Strategy for Selling Software

    Posted April 6, 2009 - 10:08 am

    Despite selling products that inhabit a competitive landscape occupied by technology heavyweights like Microsoft, Google and IBM, Zoho keeps building new online software that consumers can use for free or that businesses can buy on a massive scale for dirt cheap prices.

  • Understanding Zoho, the company taking on Google, MS

    Posted August 1, 2008 - 1:39 pm

    Here's an interesting strategy for a new software company: create applications that place you squarely in the competitive sights of Google and Microsoft, bypass venture capital funding, and rebuff an acquisition offer from Salesforce.com, the surging software as a service (SaaS) company that delivers its products over the Web.
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