SEO

Twitter is becoming an increasingly important tool for marketing and search optimization and experts are learning more about how to best use the service, they said Tuesday during a panel at Search Marketing Expo in Seattle.

Just when Google thought it was getting a handle on ridding its searches of low-quality content created by content farms, aggregators and SEO-riggers, the marriage of two masters of those dark arts was approved by the U.S. Federal Trade Commission.

Search behemoth Google says it's taking a stab at raising the bar on search results by penalizing Websites that offer copycat content and sites that are clearly trying to game the company's search algorithm. Google announced changes to its search algorithms, in an effort to improve rankings of Websites offering high quality content. The move is set to impact over 10 percent of U.S. search results and is widely seen as a direct attack on so-called 'content farms' that generate articles based on popular search queries.

The trouble with most journalists and writers is that they don't realize their true potential. AOL chief executive Tim Armstrong knows this and wants to help by requiring them to hack out five to 10 stories a day.

Google's rapid response to a New York Times story last week about unscrupulous e-commerce company DecorMyEyes has garnered significant attention over the past few days. That's not just for the shocking nature of the abusive eyewear vendor's behavior, but also for Google's admission that the story uncovered a weakness in its page ranking algorithm.

Security researchers are looking into not just how Koobface infects users’ PCs, but how its creators manage to spread the worm across popular social networking sites to maximize its effectiveness.