Business Analytics news, solutions, and analysis for IT professionals
  • The CIO and CMO perspective on big data

    Posted August 5, 2014 - 3:02 pm

    A diverse group of CMOs and CIOs weigh in on how they work together to transform marketing with big data and analytics tools, how they ensure that big data is actionable and what they need from each other to get big data right.
  • Analytics project wins new business for insurance company

    Posted July 31, 2014 - 3:11 pm

    Until recently, the homeowners' insurance underwriting process at CIO 100 honoree Bankers Financial was relatively rudimentary. A potential customer called an agent. The agent asked seemingly endless, sometimes odd questions ("Does your dog bark? Is it ferocious?") to get a picture of the individual, the property and the potential risk.
  • Top CIOs turn analytics into money-making new products

    Posted July 31, 2014 - 2:46 pm

    Winners of the CIO 100 awards say big data brings IT a chance to break new ground in generating revenue and improving customer experience.
  • 8 ways to use Web analytics to increase online sales

    Posted January 17, 2014 - 4:39 pm

    Experts share their top tips on how businesses should interpret and use Web analytics reporting to improve customer engagement and increase purchasing on their websites.
  • How analytics helped Ford turn its fortunes

    Posted December 2, 2013 - 2:18 pm

    Ford is using big data to drive virtually every aspect of its global turnaround.
  • Amazon: New analytics tool can scrutinize massive amounts of data

    Posted November 15, 2013 - 11:24 am

    Amazon Web Services this week rolled out a new cloud-based data analytics tool named Kenesis, which can analyze massive amounts of data in real time and be paid for by the hour.
  • 12 predictive analytics screw-ups

    Posted August 5, 2013 - 2:35 pm

    Make these mistakes and you won't need an algorithm to predict the outcome.
  • What open source Hadoop coming to Windows means to IT

    Posted May 13, 2013 - 12:17 pm

    Hadoop is nearly synonymous with the analysis of big data. The Hortonworks Data Platform on Windows is significant as it means that companies lacking Linux expertise will finally be able to benefit from the big data analysis platform, which has been out of the reach of Windows shops.
  • How to nab a data scientist job

    Posted May 6, 2013 - 6:08 am

    How exactly do you make it to the data scientist big leagues? As it turns out, there is no one right path. Instead, it's largely a scramble out there on the big data field. Insider (registration required)
  • 5 strategic tips for avoiding a big data bust

    Posted April 1, 2013 - 10:47 am

    Failed expectations, increased costs, unnecessary legal risks -- going blind into a big data project doesn’t pay
  • How to use big data to make faster and better business decisions

    Posted January 13, 2013 - 8:30 am

    Big Data is clearly a disruptive technology, but using it successfully is as much art as it is science. The key is integrating Big Data with traditional BI to create a data ecosystem that allows you to generate new insights while executing on what you already know.
  • Campaign 2012: Mining for voters

    Posted October 29, 2012 - 9:12 am

    Big data, analytics and mobile apps are enabling smaller political campaigns and advocacy groups to be more effective when it comes to winning over voters and raising money.
  • Social data doesn't have to be big data to be useful

    Posted September 25, 2012 - 12:48 pm

    Mention 'social data' or 'sentiment' these days and a conversation about big data is sure to follow, but you don't necessarily need a Hadoop cluster to leverage unstructured data--sometimes all you need is Twitter's native Search API.
  • Who owns your analytics group?

    Posted September 20, 2012 - 4:49 pm

    Where you locate an analytics practice within the business may be as critical a success factor as the team’s skills, experts say. Should you embed it within the IT organization, establish it as an independent group, or embed the function within each business unit? Here are the options, the tradeoffs, and how to decide where to locate your analytics team.
  • BI picks up the pace for faster decision-making

    Posted September 12, 2012 - 1:28 pm

    At these organizations, business intelligence means more than generating reports -- it means finding red flags and solving problems.
  • Applying technology to boost customer loyalty

    Posted August 13, 2012 - 11:54 am

    Guesswork no longer cuts it for companies trying to secure customer loyalty. Read how three businesses use analytics software to understand, respond to and even predict buyer behavior.
  • Growing the new data culture

    Posted July 2, 2012 - 5:53 pm

    Our most successful business leaders have often had one thing in common: an innate instinct for the direction of their organizations that has repeatedly enabled them to make the right calls.
  • Spotlight on Big Data

    Posted July 2, 2012 - 4:41 pm

    Digital data is expected to continually double every 20 months until the year 2020. How is your business poised to analyze it?
  • Putting predictive analytics to work

    Posted July 2, 2012 - 7:16 am

    Predictive analytics involves both art and science, but getting started isn't for high rollers only. Here's how to ensure a successful outcome.
  • CIOs overcome shortage of business analytics talent

    Posted March 27, 2012 - 3:00 pm

    Business intelligence, analytics and big data are all the rage. But those enterprise endeavors require staffers with solid business knowledge, statistical expertise and presentation skills--skills many IT pros don't have. Here's what CIOs are doing to get them.
  • 5 business analytics tech trends and how to exploit them

    Posted March 26, 2012 - 2:48 pm

    Big Data. Faster infrastructure. Falling costs. Mobility. Social media. CIOs at John Hancock, Shopzilla and other organizations say these IT trends are transforming how their companies process data to gain valuable business intelligence.
  • Weaving BI into the corporate fabric

    Posted October 18, 2011 - 10:11 am

    To get the most out of business intelligence projects, companies need a top-down commitment that permeates the entire organizational culture. At, for example, achieving pervasive BI has been a 10-year commitment. Insider (registration required)
  • The value of VOC systems

    Posted October 11, 2011 - 12:53 pm

    About 20 months ago, Charming Shoppes launched a customer insights project to "deliver actionable customer and market research and analysis to the business," says Jeffrey Liss, who headed up the initiative. Liss is now senior vice president of corporate strategy at the plus-size women's clothing retailer, which includes Lane Bryant, Fashion Bug and Catherines stores.
  • Wanted: BI stars

    Posted September 12, 2011 - 11:57 am

    Many businesses are looking to train or hire BI specialists who will be able to cull valuable insights from vast amounts of data. But some are finding that recruiting people with the right mix of IT and business skills is difficult, as is training in-house staffers to take on the role of BI specialist.
  • How BI is helping to predict fashion trends

    Posted September 12, 2011 - 11:42 am

    Elie Tahari, the upscale women's fashion brand and retail chain, has a pretty good idea which of its styles customers will want.
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