Be that as it may, companies like Jumpbooks are making it possible for the old college bookstore to offer eTextbooks to students. While most students will look to Amazon and Barnes & Noble for their digital textbooks, Jumpbooks will make it possible for schools to inexpensively offer school specific textbooks (e.g., for a professor's required readings).
Other companies, like CourseSmart, are already selling eTextbooks directly to students. And, perhaps the best news of all for students and their parents tired of the financial weight of textbooks, most eTextbooks are available at half the price of a new hardbound textbook.
So, while I don't know quite what Barnes & Noble thinks that they're doing, I do know one thing for certain: ETextbooks are what everyone from first graders to graduate students will be taking to school in the near future. There won't be that many doing it this fall, but this trend is as easy to predict as forecasting that an apple will fall from a tree.
See also: Dedicated E-Readers: They're History