November 23, 2010, 6:38 PM — Know what your children want for the holidays more than anything in the whole wide world? You guessed it: to spend more quality time with you. And a brand new library card.
Just kidding, of course. Turns out they want lots of expensive technology presents -- economic doldrums and high employment be damned!
Fortunately, research company Nielsen conducted a survey last month to determine the collective list of gift priorities for kids ages 6-12 as well as those age 13 and up.
The results are below.
The first thing that jumps out at me is the much higher interest in iPads among the younger kids than everyone else -- 31% to 18%. That's a big difference.
Computers are near the top of both lists, and televisions and smartphones also score well in both groups. Interestingly, generic smartphones top Apple's iPhone on both lists (though barely with the younger group). Not surprisingly, gaming consoles are much more coveted among the younger group.
Chris Nerney writes about the business side of technology market strategies and trends, legal issues, leadership changes, mergers, venture capital, IPOs and technology stocks. Follow him on Twitter @ChrisNerney.