December 09, 2010, 1:58 PM —
Between the Kindle, Nook, Apple's iBookstore, and now Google eBooks, its clear that the era of mass market electronic reading is here. And with impressive sales of the major e-reader devices (Barnes and Noble reportedly shipping 18,000 Nook Color units a day, Apple selling millions of iPads each month, and – well no one's quite sure about the Kindle since Amazon doesn't want to release numbers, but we can assume its selling a lot of them) as well as less common options like the Sony and Kobo readers, it seems clear that the public has embraced the ebook as a viable alternative to traditional print books. And that's not even mentioning the various e-reader apps for iOS, Android, and BlackBerry devices.
While its clear that the public has embraced the concept, what about publishers? Are they embracing the concept whole-heartedly because they see at as the wave of the future – a way to sell more titles directly to users without the cost of producing a print product? Or are they grudgingly offering up titles simply because they have little choice?
The answer probably varies from one publisher to another. Certainly, Google eBooks stands to be a great option to small booksellers and small publishers as well. Likewise, small businesses and even individuals are empowered by ebook markets to reach great audiences than ever before since the tools to turn a manuscript into an ePub file and submit it to major ebook catalogs (such as Apple's iBookstore or Barnes and Noble's Nook store) are free or low-cost.
But what about the major publishers, the ones who pump out the works of Stephen King, John Grisham, and Tom Clancy? Is this a good business opportunity for them or is it something that could lead to decreased revenue over the long term? It turns out, they themselves don't really know yet.