April 17, 2009, 11:37 AM — Don't be surprised if you see a giant iPhone tearing up the streets of Boston in Monday's race. It's just Jason Jacobs, founder and CEO of Boston-based FitnessKeeper, maker of the popular run-tracking iPhone app called RunKeeper.
The publicity stunt was cooked up by a team of students in David Gerzof's social media class at Emerson College, complete with the requisite YouTube videos.
Jason's number is 22790, in case you want to track him on Monday. And you can make donations to the "Race for Rehab" team here.
Stay connected on marathon day
To track your favorite runners, simply text RUNNER to 41234 and you will receive an SMS text message asking you to reply with the bib number of the runner you would like to track. AT&T Athlete Alert will send you updates as they pass the starting line, 10k, half-marathon, 30k, and finish.
Follow live Tweets from bostonmarathon, race-course photos from globemarathon, and all the race activity at #bostonmarathon.
How are you following the race? Tell me about it in the comments.
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