Blogs and Twitter
Don Draper once accurately stated that Sterling Cooper had "more failed artists and intellectuals than the Third Reich," as many ad men in the firm once had aspirations to be famous writers or musicians but became stuck writing jingles for London Fog raincoats. And when one of the Sterling Cooper account executives actually succeeds in getting a short story published in the Atlantic Monthly, it sets off a destructive wave of jealousy throughout the firm. The firm clearly would have been better off if its employees had had access to blogs or Twitter so they could have an outlet for their views and ideas and they could feel like their opinions mattered just a little bit.
Republished with permission from Network World. (View original version.)
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