January 25, 2010, 11:07 AM —
Men Who Plan Beyond Tomorrow!
Back in the mid-1940s, Seagram's advertised its VO Canadian whiskey with a series of extremely manly magazine ads about "Men Who Plan Beyond Tomorrow" -- unspecified futuristic thinkers who liked the fact that Seagram's was patient enough to age VO for six years. No, it doesn't make much sense to me, either. But the ads, each of which depicted a different miracle that would transform postwar America, are glorious. They're entertaining when they sort-of-accurately predict scenarios that eventually came to be, such as the rise of the cell phone. And they're even more so when they marvel at wonders-to-be such as coin-operated streetcorner fax machines. Herewith, some highlights as they appeared in LIFE magazine -- click the dates to see the issues with the ads at Google Books.
Republished with permission from PC World (view original version)