Yesterday's Ads Predicted Today's Tech

How 1940s whiskey ads predicted the cell phone, the 3D movie, videoconferencing, and sports bars . . . and a bunch of stuff that hasn't happened yet.

By Harry McCracken, PC World |  Tech & society, future technology, prediction

Men Who Plan Beyond Tomorrow!

Back in the mid-1940s, Seagram's advertised its VO Canadian whiskey with a series of extremely manly magazine ads about "Men Who Plan Beyond Tomorrow" -- unspecified futuristic thinkers who liked the fact that Seagram's was patient enough to age VO for six years. No, it doesn't make much sense to me, either. But the ads, each of which depicted a different miracle that would transform postwar America, are glorious. They're entertaining when they sort-of-accurately predict scenarios that eventually came to be, such as the rise of the cell phone. And they're even more so when they marvel at wonders-to-be such as coin-operated streetcorner fax machines. Herewith, some highlights as they appeared in LIFE magazine -- click the dates to see the issues with the ads at Google Books.

Related Stories:

The 25 Funniest Vintage Tech Ads

The 10 Most Viral Super Bowl Ads

Republished with permission from PC World (view original version)

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Tech & societyWhite Papers & Webcasts

See more White Papers | Webcasts

Answers - Powered by ITworld

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Ask a Question