February 03, 2011, 12:16 PM — Do you remember a time when you would watch the Super Bowl for the ads? Mainly because your favorite team wasn’t in the game, or post-1984 (the year of the famous Apple Macintosh ad), when advertisers started producing million-dollar ads that everyone would talk about the next day.
Those days are over – Super Bowl advertisers are now leaking their ads on the Web before they debut during the game, generating video views on their sites in advance before the opening kickoff begins. Here’s a roundup of some of the ads we’ve discovered already – we’ll update them as more are released:
Volkswagen Commercial: The Force Darth Vader, little kids and a car. ‘Nuff said. This video already has more than 1 million views on YouTube.
Volkswagen Commercial: Black Beetle Speaking of Volkswagen, they’ve also released this commercial showcasing the new Black Beetle. I’m not sure if this is a Super Bowl ad or just good timing.
Audi Big Game 2011 Teaser – Startled Smart (Part 1) Luxury automaker Audi has a “Scared Straight” spoof that shows life in a “luxury prison”.
Audi Big Game 2011 Teaser – Kenny G Riot Suppressor (Part 2) Second spoof of life in the luxury prison, with Kenny G’s role as a riot suppressor (he plays soothing music to calm down the inmates).
Bridgestone Teaser – Reply All We’re not sure yet how tires relates to an office worker who hits “Reply-All” to an e-mail message, but this Bridgestone Tires teaser ad has us intrigued. Mainly because we despise people who automatically hit “Reply-All” to messages that they shouldn’t.
Bridgestone Teaser – Carma This is more like it – a car with tires, a funny animal and a tree falling.
2011 GM Chevy Super Bowl Commercial “Bumblebee” We’re not sure if this is an official Super Bowl 2011 ad or not, but it features Bumblebee from the Transformers movie, so it looks pretty official to us. Plus it’s funny.
NEW Uncensored E*Trade Baby Not sure whether this is a Web-only video or if it will air during the Super Bowl, but this funny clip features the E*Trade Baby (always funny).
Kung Fu Panda 2 Super Bowl TV Spot “We Will Wok You” Among the many movies that will be teased during the game, this one is for the Kung Fu Panda 2 movie coming out later this summer.
UPDATES! Some additional "big game" commercials have hit the Web. Here are some more!
Planters 2011 Big Game Commercial: Alejandro There's a new almond in town.
2011 Kia Optima: "One Epic Ride" Big Game Commercial A policeman, super-villain, Poseidon, alien and ancient Mayan all try to get their hands on a Kia Optima. Wooo!
Misunderstanding: Chevy Cruze Sunday's Game Old people are funny!