Development

Is your brain a core competency?

2 comments | 28I like it!
June 22, 2008, 11:29 AM — 

One of the golden rules of commerce is that you should not seek to outsource your core competencies.

One of the golden rules of brain surgery is that you cannot cut a brain into pieces to outsource some bits of it, without doing significant damage to the owner of the brain.

On the face of it, outsourcing bits of brain function does not appear viable. However, a large part of the corpus of endeavor we refer to as technology is really just brain outsourcing. It is not a new phenomenon either. We have been doing it for millennia.

Let us start with one of my famously dubious generalizations. What does the brain actually do?

1) It remembers stuff: memory.

2) It calculates stuff: computation.

3) It manages biological stuff like hormones, respiration etc.: telemetry/regulation.

4) It spots connections between stuff: inference/association/reasoning.

I have put these four in that order for a purpose. Let's take them in order

Remembering stuff? When did we start outsourcing that? That one started with the advent of writing systems thousands of years ago.

Calculating stuff? When did we start outsourcing that? The abacus and the slide rule are early examples.

Managing physiological stuff? Well, arguably modern drugs and modern medicine consist of using external technologies to supplement/supplant what the brain/body combination can do for itself. Pace makers, hearing aids and so on are specific examples of outsourcing physiological stuff.

That leaves number 4. Spotting connections between stuff. What do I mean by that? I mean the amazing ability of the brain to take what it knows and find associations/connections between disparate parts. The incredible ability to imagine, to infer, to ask "what if" and "I wonder..." questions.

Now let's worry about each of these in turn. Are you worried that writing effectively allows the outsourcing of memory? I am not worried by it because it greatly extends the reach of any one brain. Furthermore, if I dump thoughts to words (as I am doing now), I am no longer the only conceivable consumer of those thoughts. Writing as a "brain dump" doubles up as a sharing tool. How cool is that?

Are you worried that calculators/computers/cash registers effectively allow basic math to be done outside your brain? I do worry a little about this one. I have definitely noticed that my ability to calculate in my head is less now than it was, say, twenty years ago. "Use it or lose it", they say. Well, I have mostly lost it. What have I gained? I have gained the ability to do calculations that would actually be impossible to do in a single brain. I can do millions of calculations a second now (thanks to my computer). I could never have done that before.

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I like it!
Comments

Excellent! I really enjoyed

Excellent! I really enjoyed your article - makes some interesting observations and asks some pertinent questions.

Apologies for being a spell/grammar freak - final sentence; ...one it set(s) itself.
| reply

Pete - Thanks for the note,

Pete - Thanks for the note, and you're in good company. We love grammar freaks! Fixed!
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