What No One Ever Tells You About Blogging and Podcasting

February 27, 2007, 10:36 AM —  ITworld.com — 

David Geer recently spoke with Ted Demopoulos, author of What No One Ever Tells You About Blogging and Podcasting and Blogging for Business. Following is an edited transcript of that conversation.



Listen to the original interview here, or visit our Podcast Center for more audio interviews.








David Geer: I understand that blogging got your website to number one on all the major search engines in 24 hours?


Ted Demopoulos: It did. I was very surprised. My website barely showed up in the search engines, even on searches for my own name, and within 24 hours on the major search engines, if anyone googled me or Demopoulos Associates I showed up number one.


Geer: That's pretty amazing. Can you give me an example of some of the keywords or the keyword phrase that your site comes up number one for?


Demopoulos: Any variant of my name or company name will be number one. I do not come up number one for some of the very competitive terms I'd like to, for example, security. There's a lot of competition for terms like that. But there are specialized terms that are direct hits. For example, if somebody is looking for information on the difference between the SANS/GIAC and the CIFSP certification, and a lot of my clients do, I'm the number one hit for that.


Geer: What are some things that no one ever tells you about blogging?

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