June 07, 2011, 4:16 PM — This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter's approach.
Video traffic is expected to grow from 50% of all Internet traffic today to 90% by 2013. In volume that will be equal to transmitting the equivalent of 10 billion DVDs across the network every month.
Businesses that understand the implications of video to communicate, collaborate, educate and protect people and assets stand to gain a significant competitive advantage. Video is transforming enterprise activities from executive communications and training to physical security, marketing and sales.
To succeed, companies need to understand three game-changing advances in business video, identify initial use cases that will generate a return on investment, and prepare their networks for the surge.
New advances in business video
Video content has become more useful because of three recent breakthroughs. The first is non-linear access: the ability to skip and jump right to relevant segments based on keywords or speaker. This is enabled by automatic transcript generation through speech-to-text technology and speaker recognition.
Why is non-linear access important? Most people can pay sustained attention only for about 20 minutes, and the average attention span for online video in particular is just about a minute. Non-linear access helps people quickly find relevant information without having to watch the entire video.
Second, with the rise of smartphones and tablet devices, video production is no longer limited to large video studios run by corporate communications and training departments. Now, employees can create video from their personal devices with little technical support, in some cases eliminating the need to create a full-length product data sheet.