Finally, video is benefiting from the social computing explosion. Enterprise video sharing solutions allow employees to watch videos, rate them, add comments, and even associate comments with specific sections of the video for viewing by subsequent viewers. Not only will sharing video enable creators to know how effective their content is, it also opens up another communication channel for rich employee interaction and collaboration.
Identifying the best use cases for video
Most organizations initially identify one or two use cases for video based on where they are seeing the most demand in their organization, and then later add others as video is adopted throughout. Popular uses include:
• Corporate communications: Compared to email and voice-only conferences, video communication drives better employee engagement when body visual cues can be seen, especially at important internal events such as companywide speeches and earnings announcements.
• Training and learning: At Mountain Home Air Force Base in Idaho, personnel can access training videos on network-connected digital signs in break rooms or conference rooms, desktops or even mobile devices. Centralized management of training videos saves time and trainers can easily track who has watched which video. Duke University's Fuqua School of Business in North Carolina also uses video to engage its audience: Faculty can bring experts into the classroom from anywhere using telepresence. Recorded video of these lectures can then be captured and accessible by students for later playback.
• Real-time collaboration: In the United Kingdom, Doncaster & Bassetlaw Hospitals save valuable minutes on stroke diagnosis and treatment by enabling specialists to evaluate patients in the emergency room from their office using telepresence. Real-time video enables rapid diagnoses and further collaboration if additional specialists are needed in the case of an emergency.