Jive Team is meant to ease the implementation of the software to allow individual departments to deploy the service without a major rollout period, Hawes says. Starting small and working up into an enterprise is exactly the approach that competing social collaboration tool Yammer has taken, Hawes says. "Yammer gets in at the ground level quickly and hopes that it goes viral within the enterprise and spreads," he says. Jive may be looking to capture some of that momentum, while still catering to large-enterprise deployments.
Jive's other feature set advancements, Hawes says, continue on the evolution of the company's services in recent years. "They're clearly trying to become the social layer in the enterprise setting," Hawes says.
So far the company has been successful. After an initial public offering at the end of last year, Jive has consistently rolled out new features, Hawes says. Still though, it's an immature market with loads of competitors such as Yammer, IBM Connections, NewsGator and increasingly, SalesForce.com, all making their own moves as well.
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