While the company is making moves, analysts say Avaya is in a highly competitive market. Within enterprises there may even be departments using products or services from competing companies, such as Avaya, Cisco and Microsoft. The key, says Gartner analyst Steve Cramoysan, will be providing a truly unified environment that eases the management of the collaboration, telephony and contact center divisions.
"They need to build some credibility with customers that they can deliver the full stack," he says. While Avaya has been a mainstream player in legacy telephony and contact center operations, it's in a crowded market when moving into the next generation communication management systems.
This article originally appeared at NetworkWorld.com. Network World staff writer Brandon Butler covers cloud computing and social collaboration. He can be reached at BButler@nww.com and found on Twitter at @BButlerNWW.
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