Are CEOs getting the social media thing?

By , Network World |  Unified Communications, social media

• A majority (71%) of global CEOs regard technology as the No.1 factor to impact an organization's future over the next three years - considered to be a bigger change agent than shifting economic and market conditions.

• CEOs recognize the need for more sophisticated business analytics to mine the data being tracked online, on mobile phones and social media sites. The traditional approach to understanding customers better has been to consolidate and analyze transactions and activities from across the entire organization. However, to remain relevant, CEOs must piece together a more holistic view of the customer based on how he engages the rest of the world, not just their organization. The ability to drive value from data is strongly correlated with performance. Outperforming organizations are twice as good as underperformers at accessing and drawing insights from data.

"Rather than repeating the familiar lament about de-personalizing human relationships, this view leans heavily in favor of deepening them, and using dynamic social networks to harness collective intelligence to unlock new models of collaboration," said Bridget van Kralingen, senior vice president, IBM Global Business Services.

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Originally published on Network World |  Click here to read the original story.
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