In the other view, visitors are presented with a bottomless list of still images and accompanying descriptions. Clicking on one plays it in place in the list, while scrolling down just makes the list grow longer, much like viewing the messages on a Twitter profile.
In each case, the images displayed can be filtered by picking video genres from a list, dynamically changing the selection. More than one video can be set to play at once, and videos can also be played full-screen or shared on social networks by clicking on an icon within the playback area.
All that is a far cry from the page most visitors will still see, where selecting a video on the home page whisks a visitor away to the destination page for that video, and returning to the homepage requires a click on the back button.
"That's important because what users are trying to do is to find videos they want to watch, and you can only learn so much from a preview image and a couple of lines of text," said Hamilton.
"On the design side, we have made the site light and fast-loading," said Hamilton. "The speed of the site is of paramount importance for us."
The company expects the new preview designs and cascading feed of content to require more bandwidth than the current site, but isn't sure how the hoped-for increase in video views will affect the load on its servers. That's something it plans to watch closely as it rolls out the new homepage design over the next month.
Peter Sayer covers open source software, European intellectual property legislation and general technology breaking news for IDG News Service. Send comments and news tips to Peter at firstname.lastname@example.org.