# 12: "True" UC apps proliferate: Expectations for unified communications continue to increase, especially as BYOD enables true UC applications on smartphones, tablets and other devices. But barriers remain, as conflicting technologies and approaches limit usability and slow adoption.
How do these hits, near hits, and misses align with how your year is unfolding and what 2013 might offer? Pick out the top three that are the most relevant for your business operation. Next, challenge your communication provider or communications consulting team to recommend three near term things you should consider in order to take advantage of these movements within the communication industry.
As in previous years, we greatly appreciate the feedback and engaging conversations from our clients, industry analysts and global IT leaders.
Would love to hear your thoughts and feedback on this recent assessment update.
Royer, as senior marketing manager, is focused on directing thought leadership and integrating services into Avaya Client Service solution launches. She has more than 30 years of business experience in telecommunications marketing, sales and field operations, and has also been a market researcher for a leading international firm and a loan officer for the U.S. Small Business Administration.
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