The social network itself actively engaged with users, offering up a message at the top of peoples' News Feed, reminding them it was election day and to get out and vote. The message also contained a link to the Facebook Polling Place Locator, an app that listed users' local voting sites.
Now that the election is over, some people will be able to refriend people they had blocked online because of differing political views.
"The general rule of thumb in "social" settings is to not discuss politics or religion. We crossed that line in a big way," said Kerravala. "It came to a crescendo this week. The volume was nuts."
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed . Her e-mail address is email@example.com.
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