Five reasons Microsoft Lync 2013 matters

Lync 2013 has some new tricks up its sleeve that make it a great communication and collaboration tool for businesses.

By , PC World |  Unified Communications, Collaboration Software, Microsoft Lync

Lync 2013 has a variety of benefits that businesses can take advantage of to make internal and external communications more effective and efficient.

Lync, which comes bundled with Office 365 business subscriptions, is Microsoft's server platform for unified communications. In a former life, it went by the longer, but more accurately descriptive name Office Communications Server. Lync ties real-time presence information with instant messaging, video conferencing, and voice communication, and it integrates with Exchange email and Microsoft Office applications.

Here are 5 reasons businesses can benefit from adopting Lync 2013:

1. HD video conferencing

Lync 2013 delivers support for 1080p HD resolution for video conferencing so participants have a sharp, clear display. Lync 2013 uses the standard video codecs like H.264 SVC to provide compatibility across a broader range of platforms and devices, and provide greater flexibility in terms of how video is delivered.

2. Mobile Apps

Microsoft has developed Lync Mobile apps for Windows Phone, iOS, and Android, so Lync communications are available almost universally. The Lync Mobile apps allow users to instant message, call, or join a Lync Meeting from virtually anywhere.

The cross-platform approach is a trend with Microsoft, and it's an important one. Microsoft would obviously prefer that everyone choose Windows Phone, but the reality is that Windows Phone has relatively little market share, while the vast majority of smartphones and tablets use iOS or Android. Microsoft is wise to provide tools that make sure customers continue to rely on Microsoft software no matter what platform they choose.

3. Web app

Beyond the actual Lync client software, and the Lync Mobile apps, Microsoft also introduced a Web app for Lync 2013. Users can join a Lync Meeting from Windows or Mac OS X using a Web browser, and still have access to all of the features of Lync, including HD video, VoIP (Voice over IP), instant messaging, and desktop sharing.

4. Skype federation


Originally published on PC World |  Click here to read the original story.
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