Wessel puts such high-priority on the UC system because of its importance to coordinating the franchises business and basketball operations. While the business side of the organization is located steps away from the teams famed home court on Causeway Street in Bostons West End, the teams basketball operations are managed at a separate facility outside the city in Waltham, Mass. Maintaining communications between both facilities is essential to day-to-day operations for the team.
More centrally, the Celtics Boston office sought a UC upgrade to help its sales force handle an influx of customer interest this year. Wessel says the sales team saw four times as many sales calls after tickets for the 2012-13 season were made available. An automated system for directing calls helped meet the demand. A monitoring system that tracked both the number and length of calls each sales representative handled helped administrators improve productivity and allocate resources. All the while, the five ShoreTel servers supporting it hummed away in a small room in the Boston office, where Wessel could access them anytime he might need to.
For the time being, the Celtics' decision to forego the cloud reflects the majority of UC customers. According to the 2012 IDG Enterprise Unified Communications and Collaboration, 51% of enterprises deploying a UC suite are opting for an on-premise setup, compared to just 9% who preferred a hosted approach and 8% who cited a managed solution.
Colin Neagle covers emerging technologies and the startup scene for Network World. Follow him on Twitter https://twitter.com/#!/ntwrkwrldneagle and keep up with the Microsoft, Cisco and Open Source community blogs. Colin's email address is firstname.lastname@example.org.
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