Microsoft opens own social network, Socl

Microsoft Thursday unveiled Socl, a social network that combines the graphics-heavy interface of Pinterest with Bing search functionality.

By Caitlin McGarry, PC World |  Unified Communications, Bing, Microsoft

Microsoft is attempting to create a unified, cross-platform ecosystem that extends across hardware (its Surface tablets) and software (Windows 8) to search engines (Bing) and, now, its own social network. The company is experimenting with viral ad campaigns and Twitter stunts.

But, the question remains: Can the company shed its old-fashioned image and enter a new era in technology governed by touch and social? That answer could hinge on Socl's success.


Originally published on PC World |  Click here to read the original story.
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