December 12, 2012, 11:22 AM — For telecommunications companies everywhere, the future has "catch-22" written all over it. Network operators face disintermediation of their customer relationships and commoditization of voice and data services, while at the same time they are called upon to invest significantly in deploying new network technologies to meet exploding bandwidth demands and QoS requirements. Simultaneously, network operators face changing market dynamics and a host of new competitors.
Wireless devices are set to outnumber the world's population by the end of 2012, according to data from Cisco Systems. IDC predicts broadband bandwidth demand to increase tenfold by 2015. Couple these statistics with the proliferation of independent access points and the disintermediation of the billing relationship by "app stores," and one could easily argue that network operators are on the road to mere utility status. Complicating everything is the fact that in many cases, the trajectory of current revenue models does not support future capex requirements. [Also see: "Cisco: Networked devices will outnumber people 3 to 1 in 2016"; "Exponential bandwidth growth and cost declines"]
With technology evolving in every direction and business models under threat, network operators are obviously at a critical juncture: They need to "pivot" by imagining a prosperous future for their business and developing a path to realize that vision. They also need to realize that they can't do it alone.
Much of the disruption at work in the global market is the byproduct of innovation driven and/or enabled by startup companies, which imagine a future unencumbered by history. These nimble innovators are the source of much of the change that is rewriting the rules in the marketplace, but they can also be the source and inspiration for the reinvention that network operators need.