Avaya looks to next generation video conferencing

By Brandon Butler, Network World |  Unified Communications, Avaya, Collaboration Software

Following up on its purchase earlier this year of video optimization company Radvision, Avaya Wednesday announced enhancements to its Aura and Flare unified communications (UC) platforms that could signal the company's move into next generation videoconferencing for the enterprise.

BACKGROUND: Avaya giving UC line a video boost with $230M Radvision buyout 

MORE AVAYA: Avaya virtualizes UC Aura platform 

Avaya today released Scalable-Video Coding, or SVC-based video routing, which is a standard, lower-bandwidth intensive method of multipoint (meaning three or more users) video conferencing compared to traditional models. Avaya also enabled video conferencing on its Flare platform, which is the company's UC software that is compatible with the iPad, and it announced an Android app for Scopia, which is the Radvision video conferencing application.

Ira Weinstein, a senior analyst covering the UC market for Wainhouse Research, says the biggest news of the bunch is the SVC-based routing. Traditionally, multipoint video conferencing has been enabled by a centralized box that processes video feeds from users and sends them to appropriate end points. SVC-based routing, on the other hand, breaks up video into layers and directs each layer to end users. It basically takes the video processing out of the centralized box, he explains, greatly reducing its cost and pushes that processing to end-point devices. Weinstein says businesses can get SVC-based routers in the hundreds of dollars per port price range, compared to traditional systems that may cost thousands of dollars per port. It can also reduce bandwidth by two to three times traditional systems, he says.

OPINION: Avaya has the products, now it needs to execute 

That's all the good news, but holding back adoption will be the fact that most existing systems do not support SVC, Weinstein says. Next-generation video conferencing, therefore, will be rolled out in "greenfield" UC projects. Eventually, SVC video routing, Weinstein predicts, will become the norm.

Originally published on Network World |  Click here to read the original story.
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