Deloitte's success is contrast to a Gartner prediction that 80% of gamification systems will fail to meet business objectives by 2014. Deloitte has already seen a 47% increase in the amount of employees that return to the course portal on a daily basis since the platform was launched nine months ago. There has also been an average of three badges per active user, with one user collecting 30 badges in two months and another earning the Leadership Academy Graduate badge within three months.
Deloitte isn't rewarding employees with more than the pride of earning a badge, but it is looking into furthering the incentives. "We've had a lot of discussions about rewards and taking badges and tying that into performance bonuses," Farrall says.
In the future, Farrall says he is excited to see the potential of gamifying the recruitment process at Deloitte to motivate employees to refer candidates to jobs. "If you can gamify the process, you can make it more interesting," he says. "You are rewarding the behavior and it's like a dopamine release in the brain. Humans like a game."
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