To drive that idea home, last month the company unveiled Facebook Home, a launcher that sits on top of the Android operating system.
Facebook was going all in with mobile, which is exactly what the company needs to do, Moorhead said.
"It's fish or cut bait time for Facebook mobility," he added. "Facebook is very fast and nimble, just what you want in a company trying to master mobile. But Facebook has a half-baked approach with Facebook Home. It's not a phone and it's not an app. That's confusing for consumers and the ecosystem."
Rob Enderle, an analyst with the Enderle Group, said Facebook is throwing a lot of money at mobile services, the company shouldn't appear to be in a "blind panic" over it.
"Facebook appears more focused on speed than in moving in the right direction," he added. "They need to fix Facebook Home and make it into a more compelling offering. It actually isn't a bad idea. They just haven't thought it through or executed well around it."
Hadley Reynolds, an analyst with NextEra Research, also said he foresees "limited" success for Facebook Home. However, he expects Facebook to continue to focus on mobile and push hard.
"In five years, there will be no discussion of mobile, because that is where most people will be interacting online, including with Facebook," he said.
This article, Facebook hasn't mastered mobile but has monkey off its back, was originally published at Computerworld.com.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is email@example.com.
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