"In just two years, Facebook For Every Phone has successfully put Facebook into the hands of millions of people around the world with limited access to the Internet, giving them the power to connect and share," Makavy said.
For many people in developing countries, the new Facebook app could be their only Web portal, Olds said.
"Facebook need to make sure that it can be used on any device possible - even dumb phones," he added. "Facebook knows which phones are using Facebook for Every Phone, right? So they'll be able to target specific ads that best fit that market in that geography. Whenever you have a unique way to reach a market, that's valuable no matter what."
This article, In Facebook's quest to connect the world, app reaches emerging markets, was originally published at Computerworld.com.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is email@example.com.
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