Toyota Goes All-in With Social Media Monitoring

By CIO Executive Council, CIO |  Unified Communications

It's been interesting to see the dialogue between IT and the business mature. It's a great example of IT not waiting to take orders but proactively coming up with strategies that grow the business through innovative use of technology. That really requires an understanding of the culture, where the issues are, and what gaps need to be filled.

Zack Hicks is CIO at Toyota operations in North America and group vice president for Toyota Motor Sales U.S.A.

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Read more about social media in CIO's Social Media Drilldown.


Originally published on CIO |  Click here to read the original story.
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