May 05, 2014, 2:33 PM — The experience of Twitter has changed little since it first launched in the summer of 2007. Tweets are still capped at 140 characters and many of Twitter's core features -- hashtags, @replies, direct messages, favorites and retweets -- have been around since the early days.
The design has gotten prettier and more intuitive over the years. Rich media in the form of images and video are now embedded within the tweets that appear in users' timelines. Twitter's mobile and online applications have also been updated over the years to amplify and notify users of the more relevant conversations taking place on the platform.
But until earlier this year, the profile page that acts as a stand-in homepage for all 255 million monthly active users saw little development. In what is arguably the company's biggest and most important redesign to date, Twitter has done a complete overhaul of user profile pages and made the new features available to all users last week.
Dan Greene, senior director of U.S. online sales and operations at Twitter, highlights three features of the new profile -- a media-forward layout, pinned tweets and the enlarged display of each user's most engaging content -- that will help brands better connect with their customers.
Twitter's New Look
While the features are no different than what's available on other social platforms, the redesign does give Twitter a more modern look while possibly reflecting even more about the company's vision going forward. Nonetheless, this refresh was long overdue.
Now that Twitter's new profiles are here, brands and users should familiarize themselves with the latest changes and determine how to make the most of their new home on Twitter. It's always cool to be an early adopter or special beta tester, but it can be downright embarrassing if you arrive too late for the party.