Putting unified communications to work
We are entering into a new era of communications. Now, through the innovation of software-powered voice and unified communications technology, you can customize communication systems to fit the specific business needs of your organization, instead of only offering voice and unified communications applications and devices.
The business opportunity is simple. Don't change your business to fit the needs of your communications systems, use a communications platform that fits the needs of your organization and leverages the business processes that you have defined as a company that makes you unique.
As an example, my organization has developed applications on top of Microsoft's Unified Communications platform that allow doctors to collaborate on patient records via the web with video, presence, Instant Messaging, and sharing of data so that all can see from the comfort of their offices or homes. Each session can be recorded and stored for later retrieval. That's great for doctors who need an outside opinion. It's also great for patients. Instead of driving to another doctor's office, we can securely collaborate using the same technology to see our diagnosis via shared X-Rays, test results, etc.
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